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Browsing by Author Singh, Ramendra
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Showing results 54 to 73 of 100
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Issue Date
Title
Author(s)
2012
Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions
Singh, Ramendra
;
Singh, Rakesh Kumar P.
2017
Kutchina: In Search of a Marketing Strategy
Singh, Ramendra
;
Ghosh, D.P.
;
Paul, Siddhartha
-
Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social Innovations
Singh, Ramendra
2023
Life Insurance: Buying Behaviour among Low Income Rural Consumers in India
Singh, Ramendra
;
Tiwary, Shiv
;
Sharma, Anamika
2015-07-29
The Lifetime Value of your CSR
Singh, Ramendra
;
The Hindu Business Line
2017
Lifetron Hospital: In Search of Right Service Marketing Strategy
Singh, Ramendra
;
Kr. Dwivedi, Prabhat
;
Rao, Menaka
2011
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, Ramendra
;
Bonilla, Celia M.
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2014
Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian Firms
Singh, Ramendra
;
Bakshi, M.
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2015
Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2015
Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in India
Singh, Ramendra
;
Agarwal, Sharad
;
Modi, Pratik
2011-05-01
A Market Separations Perspective to Analyze the Role of ICT in Development at the Bottom of the Pyramid
Tarafdar, Monideepa
;
Singh, Ramendra
2017
Markets and marketing at the bottom of the pyramid
Mason, Katy J.
;
Chakrabarti, Ronika
;
Singh, Ramendra
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2018-09
Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from India
Singh, Ramendra
2016
Motorola’s Re-entry Into The Indian Mobile Market: The Marketing Strategy
Bose, Indranil
;
Singh, Ramendra
;
Paul, Siddhartha
2012
Multimedia Educational Service Providers in India: Growth Drivers & Challenges
Singh, Ramendra
;
Chakravarti, R.
2019
NCoRe Ventures Pvt. Ltd.: Architecting the Virtual Factory Approach
Singh, Ramendra
;
Bandyopadhyay, Somprakash
;
Parthiban, Rishikeshan
2019
Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value Perspective
Singh, Ramendra
;
Trott, Sangeeta